Hotel brand names can be a big part of the marketing of any type of hospitality ventures. One must either be purchased through a franchise license agreement or membership or created independently. A brand helps provide an identity and a sense of consistency. Creation of a brand is something which can be achieved, based on the brief of expectation and market environment study, all deliverables including brand identity manual.
- Review of competitive brand environment both current and future in target markets
- Proposed brand positioning in relation to the competitive scenario
- Brand Vision statement which will be the call to action
- Brand Mission statement which is the road map to vision execution
- Brand pillars / profiling which form the foundation of the brand
- Brand name and logo
- Brand promise and mantra
- Development road map location recommendations which will enable both pure hotel management contracts and investment positions
- Brand Manual preparation
- Brand SOP’s creation F&B Service / HK / Front Office / Security
- Brand Standardization (look / feel / positioning / recall / services / product)
- Brand Job profiles
- Brand training programs , by cconducting soft skills and departmental trainings and there by implementing train the trainer program
- Brand Positioning – (Travel Trade Media-within Delhi, India)
- Positioning Brand Hotels Network (GSA’s / Sales Offices)
- Conducting Quarterly Brand Quality Operational Audits (streamling the efforts) as a part of an efficient Balance Score Card system
- Developing / standardizing effective MIS reporting system, for the whole group
- Suggestions viz. marketing & sales strategies