Brand Consulting / Brand Identity Creation2020-07-23T11:45:15+00:00

Brand Consulting / Brand Identity Creation

Hotel brand names can be a big part of the marketing of any type of hospitality ventures. One must either be purchased through a franchise license agreement or membership or created independently. A brand helps provide an identity and a sense of consistency. Creation of a brand is something which can be achieved, based on the brief of expectation and market environment study, all deliverables including brand identity manual.

  • Review of competitive brand environment both current and future in target markets
  • Proposed brand positioning in relation to the competitive scenario
  • Brand Vision statement which will be the call to action
  • Brand Mission statement which is the road map to vision execution
  • Brand pillars / profiling which form the foundation of the brand
  • Brand name and logo
  • Brand promise and mantra
  • Development road map location recommendations which will enable both pure hotel management contracts and investment positions
  • Brand Manual preparation
  • Brand SOP’s creation F&B Service / HK / Front Office / Security
  • Brand Standardization (look / feel / positioning / recall / services / product)
  • Brand Job profiles
  • Brand training programs , by cconducting soft skills and departmental trainings and there by implementing train the trainer program
  • Brand Positioning – (Travel Trade Media-within Delhi, India)
  • Positioning Brand Hotels Network (GSA’s / Sales Offices)
  • Conducting Quarterly Brand Quality Operational Audits (streamling the efforts) as a part of an efficient Balance Score Card system
  • Developing / standardizing effective MIS reporting system, for the whole group
  • Suggestions viz. marketing & sales strategies