Advantages of Hotel, Resort – Brand Tie Up / Brand Conversion
Hotels should focus & work hard to secure a great online reputation by way of positive guest feedback, which gives the hotel an edge to bargain to increase the revenues. Satisfied guests become Hotel’s brand ambassadors.
Pankaj Giroti September 29, 2020, 15:50 IST
Being the market leader, in these times is dependent on a hotel’s ability to quickly adapt & change the business module to exceed the guest expectations & the surrounding market community.
1. Making a Splash
Everyone needs something new. Renovated and converted properties become a point of interest immediately within the local and global market. Hotel Owners can capitalize on the new improved asset. An expert team and well strategized marketing plan for the launch of the New product plays a critical role and draws customer base faster.
2. Transformative Impact
Ideally, the cost of transformation & refreshing the product is substantially less than a new-build. The advantage still being that the market perceives the renovated hotel as a New Product, making it possible to capture more market fair share and significantly improve the revenues.
3. Become a part of Bigger & Expert Network
Avail immediate benefits by choosing & joining hands with the right Brand fit for your Hotel. It does not make economic synergy for a standalone hotel to create the band width that a well-established Chain of Hotels will bring to the table.
4. Catalyst Impact
Hotel Brand fit which brings marketing, sales, manpower & revenue enhancement controls & tools, acts as a catalyst, resulting in faster growth, because the renovated or converted hotel is kind of a New Hotel Launch with new Brand positioning, price points & new target customers.
5. Take a leap within the Competition
Property improvement plan puts the Hotel ahead within the comp set aesthetically, while the up to date global systems & process in place puts the Hotels overall positioning onto the next level.
6. Higher Level of Performance & Enhanced Guest Experience
A well-trained Team, effective SOPs, fair & firm Management, are the key to High Level of Performance. The feedback a Hotel receives from its guests is extremely important. Hotels should focus & work hard to secure a great online reputation by way of positive guest feedback, which gives the hotel an edge to bargain to increase the revenues. Satisfied guests become hotel’s brand ambassadors.
7. Increase in Occupancy
Bump up Revenues, by taking advantage of a great distribution network of the new Hotel Brand. Up to date Revenue management skill sets of the team & the tools, with a global approach, helps the Hotel Occupancy levels. Maximizing the service levels, ensures the travelers which the Hotel attracts & in turn they become long-term customers and the Hotel sees a rise in direct bookings.
8. Enhanced GOP & Healthy ROI
With a proven track record of a professional team in place, an asset is managed well and deliverables are much healthier, increased Revenues – ADR’s & APC’s. With strong MIS in place, the GOP & ROI is bound to see a gradual growth and meet the financial targets.